Wednesday 23 April 2014

Fashion Revolution Day

Today, the 24th April is the 1st year anniversary of the Rana Plaza factory complex in Bangladesh, where 1133 workers died and over 2500 were injured. Fashion Revolution Day says enough is enough.

Fashion Revolution Day is about asking consumers to consider the labour behind the clothes that we wear. Events are being held across the globe and the main one is to contact brands by sending them a photo/video of your garment inside out on Facebook, Twitter or Instagram and ask Who Made Your Clothes? then tag it with #InsideOut and @Fash_Rev


Where our clothes are made is something that is very close to my heart. In my previous job as a high street fashion designer, I travelled the world visiting factories where my designs were manufactured. The factories were constantly inspected, they were clean and safe, the workers were paid a decent wage and they were well looked after, but I know that this is not the case for every factory.

Quality and clothes which were made to last were key when I started my career, but something changed with the arrival of fast fashion. We, as consumers are now buying twice the amount of clothes than a decade ago. We are driving the demand for more looks and cheaper clothes. Fashion Revolution Day wants us as consumers, to re-engage with fashion, slow things down a bit, love the clothes we buy and care about how they are made and by whom.


Which factory would you prefer your clothes to made in?



Clothing factory in Sri Lanka

Workers at a clothing factory I visited in Sri Lanka. Or.....


People rescue a garment worker who was trapped under the rubble of the collapsed Rana Plaza building in Savar, Bangladesh
http://www.dailyrecord.co.uk/lifestyle/fashion-beauty/fashion-revolution-day-asks-women-3443927
Reuters








A garment worker being rescued who was trapped under the rubble of the collapsed Rana Plaza building in Bangladesh.

So today, wear your clothes inside-out to help start the beginning of an industry-wide transformation towards more ethical clothing manufacture and ask your favourite brands "who made my clothes?"

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